Technologies related to the greening and electrification of the vehicle; e.g., electric vehicle fuel cell technology, emission controls, motors, smart grid vehicle energy efficiency technology, etc.
Technologies including vehicle HMI, voice recognition, in-vehicle advertising, cloud services, integration of personal devices, etc.
Material technologies that can provide efficiency, performance, cost, mass, and/or environmental benefits to the vehicle; e.g., light-weight materials, eco-friendly materials, materials with phase changing characteristics, etc.
Innovations that address unmet consumer needs or solve technological challenges; e.g., advanced sensors to enable autonomous driving, safety features, etc.
Alternatives to the traditional automotive business model, opportunities to leverage our technology, and assets to capture up or down stream revenue opportunities.